Have you ever been to a store and there is a smattering of options of jams or spreads in the gourmet food section, and choosing the best one feels overwhelming. A seemingly insignificant detail that catches your eye.
And that’s it. You’re convinced. It’s now on the way to your house, riding shotgun.
How did that even happen? What was that detail?
It could have been the variety of spread written out with a black permanent marker.
All of the rest of the jams probably had a complex computer generated label that makes them seem more manufactured than crafted.
There is something both endearing and legitimizing about hand-written pieces of information on labels.
In order to take advantage of the power of hand-written labeling, here are a few things to keep in mind:
1. For retail products, it is best to use handwriting as a design element, not as the entire label. You want to give the impression that everything is done intentionally and with precision, but you also want to give the impression that real people are involved. This humanizes the product, making it seem more accessible.
2. Having a specific area where the writing is located brings a level of consistency and intentionality that can enhance a product. This keeps the person writing in check as far as formatting, and keeps the customer from having to hunt for information.
3. Using a script typeface is good, but not as effective for small batch items. If you have a larger run with too many items to write on each one by hand, this is a good option. It still breaks up the mechanical or slick look of a design and brings some whimsicality to the label.
4. We recommend using a non-laminated material to make the writing process easier. Some of the combinations of material, laminate and writing utensil give mixed results. We have not found a sure fire solution for working with our gloss or matte laminates. Different brands of pens or permanent markers achieve results as various as working some of the time to smearing off every time. In order to avoid smearing or inconsistency, we suggest our Estate 4 and 9 papers, Recycled Kraft paper or Avon Classic Crest® brilliant white paper.
Our friends over at We Took To The Woods have set a fantastic example of what those recommendations could look like. See the picture at the top of this post for a reference.
If you would like some help in picking the best material, designing your custom label or anything else, give us a call at 877-277-4682 or click the “Live Chat” link at the bottom of this page.