We get a lot of questions about the way the artwork for custom labels and sticker orders should be set up when it is uploaded to our website. There are two important measurements that need to be kept in mind when preparing artwork for submission and upload for purchases. They are the Bleed Size and the Safe Zone. We are going to talk about the difference between Bleed Size and Final Cut Size right here, though. We will save the Safe Zone for a differnt post.
The Bleed Size of your artwork is going to be larger than the Final Cut Size of your custom labels or stickers. The Bleed Size accounts for industry standard drift in the converting machinery. That drift can be up to 0.0625″ in any direction. We recommend that artwork be built with an additional 0.125″ in length and width so that there is 0.0625″ on every side to account for the potential drift. When setting up artwork, all background colors or patterns need to extend all the way out to the edge of the Bleed Size so that they are not cut into accidentally leaving the underlying material peaking out around the edges. If you have a white or clear background the it would not matter if your artwork does not extend all the way to the Bleed edge. This goes for borders as well. Anything that is between the Finished Cut line and the Bleed edge is eligible to be cut into, so create your artwork accordingly.
This does not mean that you can’t have important elements that extend all the way to the Bleed edge, but it does mean that any of them that can’t be cut need to stay well within the Finished Cut line.
If you have any questions or concerns about your artwork, feel free to call 1-877-277-4682 to talk to one of the Preprinting specialists.