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Frontier Label

Symbolism in Color: Orange

This is a continuation of our posts about colors and how they impact your custom labels and stickers.

When you plan your custom labels and stickers for an event or product, make sure you know what you are trying to communicate. If you choose to use the color orange, this is some of what your label might say:

Orange can communicate thoughts like energy, immediacy, action, balance, or enthusiasm. Just like the actual color orange is a mixture of red and yellow, it’s meanings are a mixture of the intensity of red and the happiness of yellow. Orange can communicate joy and compassion. It is by nature a relational color. It is warm, but not overbearing like pure yellow or pure red can be. Orange has been known to inspire appetite and contentment. It is a perfect color for healthy food choices, as well as inspiring purchase because of hunger. Orange is great for getting attention in an approachable way, like for a sale sticker or decal. Orange is often used to get attention in construction and civil engineering projects as well as in most outdoor sporting equipment since orange is not as common in nature as other colors. Labels with orange as sure to get noticed, increasing shelf-appeal. Orange would be a perfect color for light-hearted and healthy food labels.

If you need design help with your custom label or sticker, feel free to call us at 877-277-4682 or click the Live Chat link at the bottom of this page.

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