Imagine you are at a shelf of products in a retail location. There are dozens of nearly identical products that all say and do similar things. The designs are not that different because of industry or market trends. Now, imagine you are placing your product onto that shelf. Will anyone see it? Will they pick it up to read what it says? Will anyone buy your product?
If you have a great product that seems blend in with your competitors, you should think about how your packaging can help you stand out. The first step to getting purchased, is to get noticed. The second step is to get into the hand of the potential customer. The last step is to convince the person to become a customer.
In order to get noticed, your product should have a reasonable and attractive appearance that catches the eye. Too gaudy and it will get passed after a first glance. Too quiet and it will be not be differentiated and noticed. A custom label is a great way to achieve this. Not only can the shape be different from any other label on the shelf, but it can also have any content and colors you desire.
We are living in a time when people are less likely to spend money on non-essentials that are ?for the masses.? People like to think that they are getting something special. Think of the commercials you have seen. Think of the items that sell in related industries. People like to spend money on personalized and one of a kind items to show their personality and individuality. The trend of simply making cookie cutter products that people have to buy out of lack of options and for the sake of simple profit will no longer satisfy the mainstream customer.
Phones can come in extra colors, with personalized pictures and cases. Shoe companies have dozens of options for certain shoes to allow preference in something outside of product quality to help determine the sale.
Why should your product be different? If people want a purple product instead of beige, why not give that to them? If people like the way your candles burn, and the original scent, why not offer several other scents as well?
With a custom label, you can differentiate from competitors and have several designs to appeal to personal preference and individuality. You can even sell the same product in different environments and have the label change to appeal to the clientele. Original scent with flower images or with motorcycles. The customer is buying what speaks to them if all general qualities are seen as equal in their eyes.
This is what gets them to pick up the product.
Once they have the product in their hand, they may be able to see some information that will help them understand that your product is not the same as competitors. It is better and beneficial in several ways. Again, a custom label can allow you to market the benefits in unique and customizable ways. If you could print 12 different versions of the same label to explain the benefits that are unique to different customer sectors, would you? Do you think that would help them sell? We believe it would.
What is outside of your product is often as important as what is inside when it comes to making the first sale. Once a customer has tried your product, it will usually speak for itself.
As a digital printer, we can provide a low cost per version of your label to help you customize your product to any market sector you wish to pursue. We would love to help you package your product in the best and most attractive way possible.
If you have any questions or concerns, feel free to give us a call at 877-277-4682 or click the ?Live Chat? link at the bottom of this page.