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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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Reasons To Use Kraft Paper Labels in Your Packaging
April 14, 2023

Why You Should Use Kraft Paper Labels
Your packaging is the first experience consumers have with your product and brand. That’s why consumer psychology plays such an influential role in product design. While there are many types of product packaging materials to choose from, one eco-friendly and durable option is kraft paper. You’re probably familiar with this textured, brown material that’s also…
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Sttark's Ultimate Guide to Laminates for Product Packaging
March 22, 2023

Sttark's Ultimate Guide to Laminates for Product Packaging
The final touch for your label or carton is its laminate, but it can seem daunting with so many choices. Laminates for product packaging can give both protection and style to your artwork. All our laminates listed below are waterproof, but keep in mind that the material it’s placed on might not be. We want…
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Tips for Designing Custom Jar Labels
December 6, 2022

Tips for Designing Custom Labels for Jars
Canned goods offer a nice, cozy feeling. Mason jars almost always contain something good, whether that’s homemade jelly, natural soap, or scented candles. The label on these jars is just as important as the product within. That’s why it’s important to create a label that matches the aesthetic and quality of the product inside the…
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Everything You Need To Know About Lip Balm Labels
November 21, 2022

Everything You Need To Know About A Lip Balm Label
They’re all over the shelves. With colder weather sweeping the country, lip balms and glosses remain one of the most sought-after products today. When it comes to designing and marketing these balms or ointments, few people consider the work that goes into it. However, as with any product, the label and design are some of…
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5 Mistakes To Avoid When Designing Cosmetic Labels
November 21, 2022

5 Mistakes To Avoid When Designing Cosmetic Labels
There are countless cosmetic companies around the country. Pick up any cosmetic product, and you’ll notice it lists all the product details; this is because the FDA requires companies to clearly display product information to consumers. If you’re a local cosmetic startup, be sure to know these five mistakes to avoid when designing cosmetic labels.…
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Reasons To Use Kraft Paper Labels in Your Packaging
November 17, 2022

Reasons To Use Kraft Paper Labels in Your Packaging
A product is only as good as the package it comes in. That’s why consumer psychology plays such an influential role in product design. The packaging is the first thing customers see and feel. While there are many types of product packaging materials to choose from, one eco-friendly and durable option is kraft paper. You…
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6 Unique Product Packaging Design Trends To Consider in 2022
October 22, 2022

6 Unique Product Packaging Design Trends To Consider in 2022
Product packaging is one of the most important yet least talked about aspects of the supply chain. While many consumers understand the importance of manufacturing, shipping, and retail, package design is fundamental in attracting and influencing consumer behavior. Not to mention it’s practical, functional, and creative. Product packaging takes many forms too. It can result…
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Product Cartons
October 12, 2022

5 Reasons Why Custom Cartons Are Right for Your Product
When designing product packaging, most companies opt for custom labels as the singular source for displaying product and company information. However, many companies go a step further by investing in a custom carton for their product. As a business owner or product designer, you may wonder whether a custom carton is the right choice for…
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The Benefits of Using Custom Product Labels
October 7, 2022

The Benefits of Using Custom Product Labels
The right product packaging can make or break a product once it hits store shelves or online retailers. These designs can be simple, complex, bold, etc. No matter what, there are many benefits of using custom product labels you’ll want to know. Product packaging is essential to maintain your reputation as an e-commerce business. Save…
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branded packaging
July 28, 2022

Branding and Packaging: How To Keep Your Product Packaging On-Brand
Consumers place a high value on consistency. A mismatch between a brand and its product packaging can spell trouble. This type of inconsistency sends the wrong message to consumers and can hinder an otherwise quality brand. So how can you avoid this? In this post, we’ll explain the importance of keeping your product packaging on-brand…
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