Being unique can be the difference between a product sitting on a shelf and a product being in a cart on the way to checkout.
For products that sell at retail, we recommend taking a chance and allowing the packaging to help make the sale.
We have posted several times about how packaging can impact sales as the best and last salesman that most people encounter on behalf of your product.
When you buy custom labels instead of printing them yourself, you can save a lot of time and possibly a lot of money in wages, toner, and materials. With the highest rated desktop inkjet printers, your best hope is to match our pricing at 1000 quantity of 2″ x 4″ on Avery labels. And that is if everything goes perfectly with both time and resources. Any wasted sheets or toner or time would put printing at home as a more costly option. This, of course, does not take into account the cost of the printer itself.
So, you could go with a stock label from a company that sells templates. That could save you some money; but will it increase your sales? To have a label that looks like what anyone and everyone can put on their product says nothing unique about you, your company or your product. Why should someone pick your product off the shelf and take a closer look?
If you choose to buy custom labels, we can print them for you and help you get noticed on the shelf. That purchase could result in higher contact rate, greater exposure and a sense of memorable-ness. Even if a customer does not purchase your label in that moment, if they can remember it when they have walked away, you are in a much better position to have their attention next time your product is in their presence.
During the Holiday season, it is essential to get the attention of prospective buyers, the options seem to increase exponentially during this part of the year. Even if you currently use custom labelling, making a change like a metallic material, matte laminate or a textured label can further set your product apart.
We wish you the best of luck this Holiday season and may your sales be the best they have ever been.
We would love to help you with any questions or design needs you might have. Give us a call at 877-277-4682 or click the “Live Chat” link at the bottom of this page.