Whether you have been in the printing industry for decades or you are just gaining some traction with your side hustle, there’s no doubt that you’re in need of some beautiful custom labels to get your products moving.
The most basic question to tackle in your label journey — will digital printing work for me ?
BENEFITS OF DIGITAL PRINTING
Because the digital printing process does not use all of the extra chemicals and films to create plates, digital is a greener and cleaner way to build your brand. Plus, lasers are just awesome (the Jedi Knights support this claim).
Digital printing can be done super quickly! Because there is no initial plate setup, we are already one step closer to the finished product.
With old-school flexo, you are limited to ordering extremely large runs. Of course, if you are a small business, you may not need 200,000 labels for your homemade BBQ sauce. At Frontier, we have no minimum quantities or tiers that you have to meet. Everything is custom!
Digital printing allows for multiple variations, like different flavors or scents. Because digital printers use laser technology–instead of plates–you have more freedom to expand the number of designs in your brand. If you dream of having more flavors than Baskin-Robbins, digital printing makes that possible!
Variable Data Printing (VDP):
Not only do you have the freedom to print varieties, but every single label can also be different. Perhaps each individual label has a unique serial number or batch number–we plug that information into a spreadsheet, and voila!
If you’re familiar with the expression, “You never bake the same cake twice,” you could say the same is true with ink mixtures. With digital, the ink is never modified! Electroinks arrive in sealed cans, and there are no additives. Our fabulous prepress team makes all modifications directly in the digital artwork. All in all, the colors in your label are easier to consistently reproduce.
Each of these benefits work together to save you some sweet dollars!
-No setup costs or plate fee (this obviously means treat yo self with that extra cash!)
-Ability to order shorter runs (are you feeling a spa day?)
-Quick lead time that keeps your shelves stocked (maybe work that 401k situation, being responsible is cool.)
READY TO MAKE A MOVE?
Get excited! If digital printing sounds like it may be a good fit for you, we are here to help you get started. Check out our Live Quote Tool, or give us a call at 877-277-4682 to chat about your project. Let’s make some Jedi magic together!