Frontier Label

5 Elements of Effective Product Labels

It can be tough to create just the right label to sell your product.

The more time you spend thinking about designing your custom labels, the less time you will spend in the creation process. Having a clear vision or picture before work begins removes missteps and resets, often saving materials and costs in the long run. Put in the blood, sweat and late-night-coffee to come up with exactly what you want before trying to create it.

We believe in small businesses and want to help you grow and produce more excellent packaging to help sell your products. Small businesses are the job growth engine of America, by our books. We know, we are one.

Here are 5 things to think about when you are designing and creating your labels for products.

1. Claim – What is the thing that your product does that people need to know to place value in your product? If your product has no claim, it has no reason to be purchased.

2. Proof – How can you best convince your prospective customer that your product does what it says it does? How can you show that in your packaging and labeling?

3. Voice – What of you gets put into the images, logos, verbiage and feel of the product label? Would people who know you recognize your product on the shelf?

4. Appeal – It is no secret that attractiveness sells; we see it on TV and the internet. Can you execute your design attractively? Do not be afraid to employ or contract someone with skill to execute your vision attractively. Crummy packaging will not sell your product.

5. Audience – Who is going to pick your product off the shelf? Who else would you like to pick up your product? How can you reach the intended audience with your text, images, logos and packaging materials? Are they put in a place to be seen by those people?

We would be delighted to help you think through these questions and any others that you may have. We have artwork help available, for excellent execution of design.

If you have any questions or concerns, give us a call at 877-277-4682 or click the “Live Chat” link at the bottom of this page.

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