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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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Reasons To Use Kraft Paper Labels in Your Packaging
November 17, 2022

Reasons To Use Kraft Paper Labels in Your Packaging
A product is only as good as the package it comes in. That’s why consumer psychology plays such an influential role in product design. The packaging is the first thing customers see and feel. While there are many types of product packaging materials to choose from, one eco-friendly and durable option is kraft paper. You…
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Lindbergh Candle Co artisan candle with stamped cork lid
February 7, 2019

Guidelines for Small Text on Custom Labels
The UPS truck just dropped off your first box of custom labels! Inside the box are hundreds of brand new labels that you spent hours designing, pouring over the color scheme, and listing each and every ingredient with meticulous dedication. You pop open the box and take out a roll of labels to admire your…
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Waxing Kara lip balm and custom outer packaging.
February 6, 2019

Having Problems with Applying Labels for Lip Balm Tubes?
The weather is cold and people’s lips may be getting routinely chapped. The solution? Your awesome product! When applying labels to tubes of lip balm, or other curved surfaces, lip balm labels will sometimes try to peel off if not applied correctly. That is such a frustration and can cause more headaches than learning billing…
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January 25, 2019

Why Won't My Barcodes Scan?
F L A S H B A C K — You’re standing in a ridiculously long line of fresh-off-of-the-clock human beings. Walmart has one check-out lane open, and you just want to get home where Netflix and Velveeta instant mac-n-cheese are calling your name. But no! You and everyone else will have to bare a…
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Sttark's Guide to Using a Spot White Layer
August 30, 2018

Sttark's Guide to Using a Spot White Layer
Article Updated June 1, 2023 Prime Time In the world of custom label printing, there are many different names for the same thing. You may have heard the terms “underprinting”, “base white”, or “underwhite.” In our neck of the woods, we call it “spot white.” In the simplest terms, spot white is a primer layer…
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O'Douds hair care labels printed on Black Vellum
July 26, 2018

I Am Black Vellum
Ladies and gentlemen, we’ve been eagerly anticipating the day we get to unveil our newest material addition, and it’s finally here! The newcomer is a suave specialty paper with a suave name: Black Vellum. We wanted to give the material a proper introduction, but decided we would let Black Vellum speak for itself. The floor…
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Recycled Kraft Paper Labels
July 16, 2018

Recycled Kraft Paper Labels
Do you need custom printed labels that are on an eco-friendly substrate? Our Kraft material is made from 100% PCW paper, so you can breathe easy knowing it is helping to create a sustainable packaging solution. This paper is an un-laminated paper, so we won’t put down a varnish, laminate or any other covering. The…
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Custom Label Graphic Design
April 11, 2018

Sttark's Guide to Preparing Your Custom Label File for Printing
Even with the least competitive of souls, there is something so deeply instilled in us, so primal, so paramount, that we have to, and I mean have to, try and get all of the groceries up the steps and into the house in one trip. Bags rip, oranges roll, and muscles reach a true max,…
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Intricately designed metallic label for Birds Fly South Ale Project
February 21, 2018

How to Create a Metallic Label
People love shiny things! Whether it’s a polished silver dollar or a glimmering diamond jewel, shiny things stop us in our tracks and lure us in for a closer look. Something inside of us wants to hold that object in our hands, tilt it into the light, and watch the reflection ripple across the surface.…
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CMYK Versus RGB: The Colors of Your Custom Label
January 24, 2018

CMYK Versus RGB: The Colors of Your Custom Label
Color theory is mind blowing in a cool way and somewhat technical. Knowing the differences and importance of the CMYK vs RGB color spectrums is super helpful when it comes to creating artwork for your custom label. This knowledge will help ensure that the colors you’d like to see on your printed label will be just that.…
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2 Task Industrial Court
Greenville, SC 29607
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